0 comments / Posted on by Renata M

We have recently decided to upgrade our logo to better visually explain what we stand for here at KindLiving Supermarket. We had also received some great constructive feedback from our followers saying the old logo was not very clear or visible. We’d taken your comments on board and changed it to what we believe is a better representation of our beliefs and values :-). 

We are convinced that humans and other animals can happily share our planet without destroying the environment or one another, hence the paw of an animal next to a human hand against the background of planet Earth.

What’s more, we think that being kind to people cannot really go without being kind to animals. To put it simply: if we care about people, we should clearly be concerned with the fact that so many of our fellow humans from developing countries do no have enough to eat. And we could substantially reduce their struggle for food by cutting down or not eating meat. How?

[…] we could feed 1.4 billion additional people simply by giving up beef, pork, and poultry in the United States. Think of what we could do if the entire world gave up all animal products! (https://www.onegreenplanet.org/environment/world-hunger-population-growth-ditching-meat/)

And what about water?

The water alone that it takes to produce just a pound of each one of the these is about 1,799 gallons, 576 gallons and 468 gallons respectively. That’s 2,644 gallons of water to produce 3 pounds of meat! To put this into perspective, it only takes 357 gallons of water to produce 3 pounds of potatoes. If  just one person gave up their burgers, bacon and nuggets, that single person would save 162,486 gallons of water annually. The average human needs to drink approximately 1 gallon of clean water per day to survive. With the global population topping 7 billion people and 2.7 billion of them facing clean water scarcity, just one person’s decision to cut out meat could free up the water needed for 445 people. (http://www.onegreenplanet.org/animalsandnature/eat-for-the-planet-meat-and-the-environment/)

Naturally, following a plant-based diet would help the state of our planet.

Specifically, plant-based diets reduce food’s emissions by up to 73% depending where you live. This reduction is not just in greenhouse gas emissions, but also acidifying and eutrophying emissions which degrade terrestrial and aquatic ecosystems. Freshwater withdrawals also fall by a quarter. Perhaps most staggeringly, we would require ~3.1 billion hectares (76%) less farmland. 'This would take pressure off the world’s tropical forests and release land back to nature,' says Joseph Poore (http://www.ox.ac.uk/news/2018-06-01-new-estimates-environmental-cost-food)

Finally, it has been proven animals do feel pain. I guess any person that has owned a pet would confirm that. And our pets do not differ from other animals. If you are still unconvinced, please watch any of the films to clearly show how animals express their emotions:

Life is very vivid to animals. In many cases they know who they are. They know who their friends are and who their rivals are. They have ambitions for higher status.  They compete. Their lives follow the arc of a career, like ours do. We both try to stay alive, get food and shelter, and raise some young for the next generation. Animals are no different from us in that regard and I think that their presence here on Earth is tremendously enriching.

If you watch mammals or even birds, you will see how they respond to the world. They play. They act frightened when there’s danger. They relax when things are good. It seems illogical for us to think that animals might not be having a conscious mental experience of play, sleep, fear or love.  (https://news.nationalgeographic.com/2015/07/150714-animal-dog-thinking-feelings-brain-science/)

Mammals share the same nervous system, neurochemicals, perceptions, and emotions, all of which are integrated into the experience of pain, says Marc Bekoff, evolutionary biologist and author.

"Reptiles, amphibians, and fish have the neuroanatomy necessary to perceive pain," according to the book Pain Management in Veterinary Practice.

Reptiles avoid painful stimuli, and pain-killing drugs reduce that response—both indicators they experience pain, Putman says. (https://news.nationalgeographic.com/2016/12/animals-science-medical-pain/)

KindLivingSupermarket is a place where we actively care for all: animals, humans and the planet. And we hope that you will embark on this journey with us. It is highly satisfying :-)!


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